App Studio | Improving Tablet Publishing Success with Mobile Marketing Automation

Appboy Partnership

Our partnership with Appboy is part of our commitment to provide customers with market-leading service, support, and solutions to meet their specific needs. Read on to see how you can tap into their expertise and exploit new features to take user engagement to the next level.

Success depends on more than a download

Given the rapidly rising cost of user acquisition and the startling statistic that 20% of apps are only used once, immediately impressing and nurturing a user has become more important than ever.

Thanks to rich customer segmentation, tailored messaging and multivariate testing, Marketing Automation for Apps platform Appboy helps empower brands to increase mobile engagement, avoid app abandonment and build ROI.

Success depends on more than a download
Make millions feel special

Make millions feel special

Your relationship with users is a multi-step journey, during which you’ll encounter different sets of people with diverse needs and mindsets. To efficiently manage an audience of millions, Appboy helps segment users based on any data point, allowing you to target and create content for the masses in a seemingly individualized way. Over time, targeted messaging increases engagement, generates brand loyalty and strengthens the relationship between you and your users. Learn more

Effectively act on your data

To better understand business growth and to strengthen campaigns, our partnership with Appboy provides you with analytics and insights to deliver a big picture, action-oriented snapshot of your app’s key metrics. Appboy’s unparalleled multivariate testing feature lets mobile marketers test six variants to choose messaging that will most likely generate the maximum amount of conversions. Combined with Appboy’s campaign retargeting feature, clients are free from the handicap of creating one off campaigns. Now you can target and send follow up messages determined by how the user interacts with your outreach. Request more information

Effectively act on your data
Take the next step

Take the next step

Our partnership with Appboy seamlessly brings you the features and benefits described above, but the team’s talents don’t stop there. If you’re interested in unlocking further features that will help maximize your outreach, including email, in-app messaging and their industry-first News Feed, get in touch. Learn more

App Studio also partners with mobile app platform provider Parse and mobile marketing solutions provider Urban Airship.